Storm in a D Cup has launched two online services to help women get the right fit on their bras: the online bra finder and virtual bra fitting. Storm in a D Cup is Australia’s leading online retailer specialising in size D to K lingerie, sports bras, swimwear, bridal bras and accessories and shapeware.
“We provide the best virtual bra fitting in Australia”, Storm in a D Cup founder, Esther Labi said.
“Thanks to the pandemic, everyone is now an expert at hosting and attending meetings online. Having an online bra fitting is exactly the same thing. It’s a bra fitting session that’s conducted online. You can now get yourself fitted for a bra or swimwear in the comfort and privacy of your own home, at a time that suits you.
“On the other hand, our online bra finder is a quick and convenient way to narrow down bras that are right for you. It only takes 30 seconds to find your perfect bra online.
“The past two years have been a rollercoaster of coming in and out of lockdowns. We’ve been living under restrictions and the vast inconveniences that go along with that. But we have also picked up IT skills that we didn’t have previously, and we have come up with new ideas to make our lives easier.”
Virtual bra fitting: A new ways to shop
“It’s important to refresh your wardrobe every now and then, and making sure that your bras and underwear still fit you is part of it,” Esther explained.
“It’s been so difficult to get out to the shops to get fitted for new bras, but that no longer matters, you can do it online now with a virtual bra fitting. It doesn’t matter where you live, you now have one of the country’s best bra shops open to you 24/7.
“It’s a small but significant change in the way women shop. Having a well-fitting bra is essential to our daily quality of life, it provides comfort and support. Every woman knows that a bad bra can ruin your day. Having access to cutting edge bra services online just makes life so much easier for women.
“Many women find shopping for bras rather intimidating, not to mention inconvenient. It’s a bit confronting to get fitted in store. I think a lot of women would prefer to have a virtual bra fitting in the privacy of their own home.
“We have two options available, you can click on the ‘Bra finder’ tab on our website and go through the process by yourself, or if you want an even more personalised shopping session, book a virtual bra fitting session with us.”
30-second bra finder
When shopping on Storm in a D Cup’s website, clicking on the tab on the right-hand side of the screen takes you to a 30 second quiz-style series of questions that will help women find the right bra for their needs.
It even takes into consideration your aesthetic preferences such as whether you prefer neutral shades or prints on your bras; or whether you’re looking for a bra with underwire support.
“It doesn’t matter if you don’t know what your exact bra size is, just follow the questions and we will work that out for you,” Esther said.
“The questions are designed to follow the logic that a bra fitter uses when assessing your size. Using a measuring tape only really works for A, B, C and D cups, but there are cup sizes way beyond this now, and a bra fitter fits you based on how your current bra looks.
“Once you have completed all the questions, you will get to look at a few bras that have been picked out just for you. Then simply choose which bras you want and get them delivered to your door.”
Virtual bra fitting service
Storm in a D Cup’s virtual bra fitting services are provided online over video call with WhatsApp or FaceTime. The consultation goes from 10 minutes to one hour depending on what you need.
“Simply choose the date and time that’s most convenient for you and your consultant will be available to you. We can fit both bras and swimwear online, if you cannot visit us in store,” Esther explained.
“When undertaking your online bra fitting, simply ensure you have a tape measure on hand (in case you don’t know what size you are wearing), a couple of your favourite bras and somewhere to rest your phone so you can take a few steps back. If you have need for a bra for a specific top or dress, have that handy as well.
“After you have had your consultation, chosen and purchased your items, the products dispatch within hours from our store.”
Storm in a D Cup offers free postage on all orders of AU$100 and is the only lingerie store that will provide a prepaid return label so customers do not need to pay postage on returns. Click and collect is also available from the store’s physical location in Bondi, Sydney.
Storm in a D Cup is Australia’s D to K cup bra specialist. It provides a wide range of stylish and comfortable bras and has been authorised stockists and retailers of big cup bras since 2006. Find them online at www.storminadcup.com.au
