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Dylan and Maddy Jarvis, a brother-sister duo from Melbourne and Brisbane, have turned a simple idea into a thriving multi-million-dollar business. Their company, Candy Claws, specializes in press-on nails that offer a salon-quality look without the damage or inconvenience of traditional nail treatments.
Despite living in different cities — Maddy in Brisbane and Dylan in Melbourne — the siblings have successfully tapped into the online beauty market. Their innovative press-on nails have gained a strong following, appealing to customers seeking a professional look at home.
Maddy shared her early doubts about the corporate world: “I knew within the first week of my corporate job that it wasn’t for me. I started spending weekends learning how to start an online business, and when Dylan and I caught up, we decided to dive into this venture together.”
Their backgrounds couldn’t have been more different. Dylan, 29, was immersed in finance, while Maddy explored digital product sales. However, their complementary skills became the perfect match. Over two years, they tested various e-commerce models, from Amazon FBA to dropshipping, before discovering their niche.
“The idea came to me when I needed my nails done for a photoshoot,” Maddy said. “The press-on nails I bought looked terrible, and that’s when I thought: why not create press-on nails that look salon-done?”
This moment of inspiration led to the birth of Candy Claws. Starting with just 100 boxes of press-on nails, the siblings decided to test the market.
Dylan recalled the early days: “We sold 70 sets in no time using Meta advertising. That’s when we knew we were onto something big.”
Their first major order of 1,000 sets marked the official launch of Candy Claws. Within six months, the business scaled from $6,000 in sales to a staggering $160,000.
Dylan, who recently left his finance job, reflected on the journey: “I knew nothing about e-commerce at first. I spent every night after work learning everything I could about marketing and launching a product. It was grueling, but worth every second.”
A strong commitment to customer satisfaction has been central to their success.
“We always put the customer first,” Maddy said. “I personally read and reply to every email, ensuring we stay on top of any issues. We never hired an agency. Our dropshipping days taught us how to create engaging content, which has been crucial to our growth.”
As they prepare to reach $300,000 in sales this month, the Jarvis siblings demonstrate the power of perseverance and innovation. Their transition from corporate roles to e-commerce success serves as a source of inspiration for aspiring entrepreneurs.
“It took years of learning and dedication to get here,” Maddy concluded. “But, if you focus on your product and your customers, success will follow.”
Candy Claws has sold over 40,000 sets of nails across Australia, solidifying its place in the beauty industry.
